When Prime was launched in 2005, the initial benefit we introduced to members was free Two-Day Shipping on 1 million items, which was a groundbreaking innovation at the time and revolutionized the shopping experience. Throughout the past 18 years, we have made significant investments and advancements in our fulfillment and transportation networks, logistics, supply chain, and software to significantly enhance the selection and speed at which we can deliver items to our customers. Presently, Prime has expanded to offer a much wider range of products and faster delivery options. We now have over 300 million items available for free Prime shipping, with tens of millions of the most popular items eligible for free Same-Day or One-Day Delivery. In the last quarter, we achieved our fastest Prime speeds ever. In the top 60 largest U.S. metro areas, more than half of Prime member orders were delivered the same or next day. In the first half of this year, we successfully delivered over 1.8 billion units to U.S. Prime members within the same or next day, which is nearly four times the volume we achieved at this speed by the same point in 2019. Over the years, Prime has evolved to encompass savings, convenience, and entertainment, all within a single membership. Members can enjoy exclusive deals and shopping events like Prime Day, as well as access to movies, series, music, podcasts, photo storage, gaming benefits, books, magazines, and savings on prescriptions and groceries.

One of the Prime benefits that we continue to heavily invest in is Prime Video, which has expanded to offer a wide selection of hit movies, great shows, award-winning Amazon Originals, and live sports, all in one convenient platform. Prime Video provides an extensive library of movies and series, including our own Amazon Originals, as well as live sports coverage. This year, Amazon MGM Studios received an impressive 68 Primetime Emmy Award nominations, marking the studio’s most successful year to date. Our critically acclaimed and beloved series, The Marvelous Mrs. Maisel, has become the most Emmy-nominated streaming comedy ever, with a total of 80 nominations over its five-season run.
In order to maintain a consistent investment in high-quality content over an extended period of time, Prime Video will be introducing limited advertisements beginning in early 2024. Our goal is to provide significantly fewer ads than traditional linear TV and other streaming TV providers. The introduction of ads in Prime Video content will initially take place in the U.S., U.K., Germany, and Canada, with France, Italy, Spain, Mexico, and Australia following later in the year.
Prime members need not take any action, as there will be no changes to the current price of Prime membership in 2024. Additionally, we will be offering a new ad-free option for U.S. Prime members at an additional cost of $2.99 per month*. Pricing for other countries will be announced at a later date. Prior to the introduction of ads into Prime Video, we will be sending out emails to Prime members with information on how to sign up for the ad-free option, should they choose to do so.
Prime offers a highly compelling value proposition, providing members with a wide array of shopping, savings, and entertainment benefits. These include:
– Expedited and complimentary delivery on hundreds of millions of items, typically arriving within 1-2 days. Additionally, members can enjoy free Same-Day Delivery on over a million items.
– Exclusive access to a diverse range of streaming video content, including Prime Video exclusives such as The Lord of the Rings: The Rings of Power, The Boys, Tom Clancy’s Jack Ryan, Citadel, The Wheel of Time, Reacher, and The Summer I Turned Pretty. Furthermore, members can enjoy blockbuster movies like Air, Creed III, Dungeons & Dragons, and the upcoming Candy Cane Lane featuring Eddie Murphy. Exclusive live sports coverage, including NFL Thursday Night Football, is also available.
– Prime Video Channels grants members access to an unparalleled selection of subscription channels, such as Max, discovery+, Paramount+ with SHOWTIME, BET+, MGM+, ViX+, PBS KIDS, NBA League Pass, MLB.TV, and STARZ. No additional apps need to be downloaded, and cable subscriptions are not required. Customers only pay for the channels they desire and can cancel at any time.
– The convenience of utilizing Prime membership on other participating websites outside of Amazon through Buy with Prime.
– Exclusive deals and shopping events like Prime Day during the summer and Prime Big Deal Days for holiday shopping.
– Ad-free listening to a vast library of 100 million songs and numerous podcast episodes with Amazon Music.
– Access to prescription medications starting as low as $1 per month, accompanied by free two-day shipping from Amazon Pharmacy.
– Unlimited access to eligible generic prescription medications for a mere $5 per month, inclusive of free shipping, with RxPass from Amazon Pharmacy.
– Free ultrafast Fresh grocery delivery for orders exceeding $150, with delivery charges ranging from $3.95 to $9.95 for orders below $150. Additionally, members can enjoy in-store savings on select groceries at Amazon Fresh and Whole Foods Market stores across the United States.
– Unlimited photo storage with Amazon Photos.
– Free gaming benefits through Prime Gaming.
– Access to over 3,000 books and magazines with Prime Reading.
Last but not the least, They will offer a complimentary one-year trial of the Grubhub+ membership, which holds a value of $9.99 per month. This exclusive membership provides you with unlimited $0 delivery fees on all orders exceeding $12.
Ever since the inception of Prime in 2005, we have persistently endeavored to enhance the program and augment the array of privileges that our members relish. It is our solemn commitment to persist in our efforts to incorporate additional benefits and features in due course of time.
* It is to be noted that live event content, including sports, shall continue to incorporate advertising.