Sony Honda Mobility (SHM), a joint venture between Sony and Honda, will make a major announcement at the Consumer Electronics Show (CES) in Las Vegas on January 4, the two companies confirmed today.

When Sony confirmed the date and time of its CES 2023 keynote, the company also revealed that Sony Honda Mobility will be present on stage.

Sony Honda Mobility hasn’t revealed much about its upcoming car, but what little it has said really gets our pulse racing. The joint venture expects to begin production of its first electric vehicle in 2026, with a focus on North American production and online sales in that market. Japan will be the second market, followed by the rollout in Europe.

While many details have yet to be confirmed, Sony Honda Mobility has hinted that the as-yet-unnamed car may be capable of Level 3 autonomous driving under certain conditions and Level 2+ in a wider range of settings. The company has also suggested that the value of the car will be added using subscription services. There have also been rumors that the car’s infotainment may include a full-fledged PlayStation 5.

Honda will contribute its vehicle manufacturing expertise and technical capabilities to the joint venture with Sony. It is not yet clear whether Honda or Sony Honda Mobility (SHM) will be responsible for after-sales support.

Sony Honda Mobility has announced that pre-orders for the first car produced by the joint venture will be available in the first half of 2025.